bottled water – Water for the Ages

Tap Project 2009 – PSA-a-thon Series

February 24, 2009 By waterfortheages 2 Comments

Folks, it’s that time again. Time for another Public Service Announcement for the PSA-a-thon Series. Our fourth PSA in the series couldn’t be more timely. This PSA recognizes the upcoming TAP Project by UNICEF during World Water Week from March 22 to March 29, 2009. This project aims to raise money during the week in […]

Filed Under: drinking water, outreach, sustainability, united nations, water availability Tagged With: bottled water, conservation, psa-a-thon, unicef, water conservation

Greenwashing and Water Advertisements

February 12, 2009 By waterfortheages Leave a Comment

Have you ever seen an advertisement for a product claiming to be environmentally sustainable? Has an advertisement like the one below (by Nestle) ever convinced you that a product is good for the environment? Above Photo: EnviroMedia Greenwashing Index As I heard today on Think Out Loud, an advertising organization called EnviroMedia Social Marketing and […]

Filed Under: drinking water, drought, economy, outreach, photos Tagged With: bottled water, economy, water availability

Quarter of Crude, Please

June 29, 2008 By waterfortheages Leave a Comment

A friend asked me the other day, “did you know that it takes about quarter of a bottle of oil to produce one bottle of water?” I didn’t, and he was right. His simple statement, and I found myself pondering this fact. To be honest, just thinking about the concept of a quarter of a bottle of […]

Filed Under: drinking water, economy, international, investments, outreach, water treatment Tagged With: bottled water, oil, transport, water, water transport

Bottlemania: How Water Went on Sale and Why We Bought It

February 16, 2008 By waterfortheages 2 Comments

A new book, Bottlemania by Elizabeth Royt, will focus on the complications of bottled water in today’s society. It will be available on May 13, 2008. The book will address questions such as: “Who owns our water? What happens when a bottled-water company stakes a claim on your town’s source? Should we have to pay for water? Is the stuff coming from the tap […]

Filed Under: drinking water, outreach, sustainability, water privitization, water trade Tagged With: bottled water, international water, landfill, plastic, tap water, water

Bottled Water: Guilty as Charged

October 20, 2007 By waterfortheages 3 Comments

Yes, I, water-advocate and self-proclaimed conservationist, am guilty as charged. I had a thing for bottled water. Disgusted by the thought of chlorine and offended by the intrusion of fluoride, bottled water always seemed the better alternative. Fresher, convenient, crisp, and cool, or was it all in my head… Increasingly individuals, especially Americans, are […]

Filed Under: sustainability Tagged With: bottled water, conservation, corporate water, water

National Geographic and DOW Chemical Company Water Map. A diametric statement?

October 12, 2007 By waterfortheages Leave a Comment

An interactive map on the National Geographic Website highlights countries around the world and describes water issues each face. However, this map is actually an “advertising supplement” funded by DOW Chemical Company, and it also highlights some type of environmental race they are doing. (Can we say a public relation’s strategy?) In fact, because DOW […]