Research has just been released that suggests Coca-Cola (Coke) should close a bottling plant in water scarce Rajasthan, India. The Energy and Resources Institute of New Delhi issued the report on January 14, 2008. This report was completed in response to research last year showing high pesticide levels in Coca-cola drinks in India.
The assessment looked at 6 of the company’s 49 bottling plants in India, but highlighted conditions at the Kaladera plant in Rajasthan. The plant’s presence in this area would “continue to be one of the contributors to a worsening water situation and a source of stress to the communities around,” it said. The company should find alternative water supplies, relocate or shut down the plant, the report concluded.
Atul Singh, director of Coke’s India division, avows Coke will not be shutting down the plant anytime in the near future. Instead Coke declares they will review water conservation measures to be employed. Truth or good PR? I am more inclined to believe the latter given the history of this corporation in the international sector. Coke has a track record of egregious human rights and environmental violations in many countries.
The organization KillerCoke (known as such because of numerous assassinations of unionized employees in Columbia) hosts a campaign to encourage Coke to clean-up its act. The group proposes actions as simple as sending a letter to The Coca-Cola Company requesting an end to human rights and environmental abuses to cutting business contracts with the company. Several universities have already drafted resolutions calling for an end to Coke’s poor practices abroad including Rutgers School of Law, the University of Illinois, Hofstra University, and York University to name a few.