Advertising that will raise awareness of the global water crisis while raising money for UNICEF’s campaign to provide clean drinking water to children in developing countries, sounds better than consumerism to me.
The second annual Tap Project ad blitz will soon arrive in papers and magazines of over twelve US cities including New York City, Boston Chicago, Cincinnati, Dallas, Los Angeles, Milwaukee, New Orleans, Portland, OR, Richmond, VA, San Diego, San Francisco, Seattle, and several cities in South Carolina, as stated in the New York Times today. Several notable advertising agencies will be producing the outreach material pro bono.
Posters, ads, lapel pins, etc. will highlight fund-raising to begin Sunday, March 16th through Saturday, March 22th. Participating restaurants will invite customers to donate a minimum of a dollar for tap water normally free.
As the Tap Project web-site states, “For every dollar raised, a child will have clean drinking water for 40 days” through UNICEF project implementation. The project is set to coincide with World Water Day on March 22, 2008, an annual event promoted by the UN to promote public awareness of global water issues.