Have you ever seen an advertisement for a product claiming to be sustainable? Has an advertisement like the one below (by Nestle) ever convinced you that a product is good for the environment?
Above Photo: EnviroMedia Greenwashing Index
As I heard today on Think Out Loud, an advertising organization called EnviroMedia Social Marketing and the University of Oregon have created a website called EnviroMedia Greenwashing Index to provide a forum for people – you the consumer – to compile and discuss these types of advertisements.
It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.
– EnviroMedia Greenwashing Index
A simple search for the keyword water shows several ads that dupe the consumer into thinking a product is sustainable. For example, look at the ad below for cotton – the catch line is “Cotton: the environmentally friendly fiber.” Yet cotton is a water intensive crop often grown in water scarce locations. So do you think cotton is environmentally sustainable?
Above Photo: EnviroMedia Greenwashing Index
Register on the website to comment on this ad or upload more ads that you think have been “greenwashed”.
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