general, PSA-a-thon Series

Water and Food – PSA-a-thon Series

In honor of this year’s World Water Week and World Water Day themes of Water and Food Security, it’ll be fun to see some Public Service Announcements conveying a similar message. It was actually a bit difficult to find them on this topic. The first PSA was posted on AlertNet not long ago. In a simple way, it details the surprisingly high amounts of water required to produce different types of food. An H20 Food page on this blog that covered similar things is archived here.

And if you still don’t quite see how water and food security are connected, the next PSA will help you understand. It was created by the International Food Policy Research Institute, and it details how the water, energy, and food sectors affect each other. It’s a really good intro video – please share.

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drinking water, film, outreach, PSA-a-thon Series, sanitation, united nations

Don’t Let it Drop – PSA-a-thon Series

Are you ready for your daily dose of H20 packaged into a handy-dandy Public Service Announcement? Well, I hope so. Today’s PSA is from WaterAid. It was created to encourage world leaders to make toilets a priority at the upcoming UN Millennium Development Goals (MDG) Summit in September 2010. Musicians playing at Glastonbury Festival were featured in the PSA.

Ten years ago, United Nations member states agreed to achieve eight MDGs by 2015 to end global poverty. MDG No. 7 includes a target to reduce – BY HALF – the number of people without safe drinking water and basic sanitation. See the recent MDG Report 2010 for more information on the status of all targets.

More PSA-maddness can be found covering rainwater harvesting in India, the LA Tap Project, a water-conservation campaign in Denver, the Tap Project 2009, Charity Water, and The World Cup, Water, and Sanitation.

africa, community, drinking water, international, outreach, PSA-a-thon Series, sanitation, south africa, video, water availability

The World Cup, Water, and Sanitation – PSA-a-thon Series

Many around the world have just finished watching the USA vs. Algeria game in South Africa. USA won the match (1-0) and will be able to continue to play in the 2010 World Cup. I’m happy with the final score (sorry, Algeria) but not so happy about something else. During the time of each World Cup match, around 140 children in Africa will die from diarrheal illnesses related to dirty water and a lack of toilets.

One organization, Wash-United, hopes people will become more aware of these issues during the 2010 World Cup. They have enlisted football greats like Didier Drogba, Nwankwo Kanu, and Stephen Appiah and created Public Service Announcements (PSAs) to help the spread the world. Enjoy these PSAs as part of the PSA-a-thon Series, and keep watching and rooting for your favorite teams.

Football Greats for Safe Water and Sanitation

Desmond Tutu for Safe Water and Sanitation

Can’t get enough? The other five PSAs in the series cover rainwater harvesting in India, the LA Tap Project, a water-conservation campaign in Denver, the Tap Project 2009, and Charity Water.

africa, drinking water, film, groundwater, outreach, PSA-a-thon Series, water availability, water conflict

Charity Water – PSA-a-thon Series

Here is another Public Service Announcement (PSA) for the series. This PSA was created by the organization Charity Water to raise money for water-supply projects in Africa. Now my professor Aaron Wolf at Oregon State University might be a little dismayed by the references to war and water in this PSA (actually, his research has found that only one war has ever occurred because of water). Nevertheless, it shows how multimedia can be used to support water projects around the globe.

The other four PSAs in the series cover rainwater harvesting in India, the LA Tap Project, a water-conservation campaign in Denver, and the Tap Project 2009.

drinking water, outreach, PSA-a-thon Series, sustainability, united nations, water availability

Tap Project 2009 – PSA-a-thon Series

Folks, it’s that time again. Time for another Public Service Announcement for the PSA-a-thon Series. Our fourth PSA in the series couldn’t be more timely. This PSA recognizes the upcoming TAP Project by UNICEF during World Water Week from March 22 to March 29, 2009. This project aims to raise money during the week in a simple way – ask restaurants to sell tap water for 1$ instead of bottled water. All proceeds raised will help UNICEF provide clean drinking water to children throughout the world. Did you know that 1$ can supply one child with safe drinking water for 40 days? So, check out the PSA. If you like it, get involved. Be a volunteer in your city and ask restaurants to participate, coordinate a walk for water, or raise money at your workplace.

Be sure and check out the first three PSAs featured in the series on rainwater harvesting in India,  the LA Tap Project, and a water-conservation campaign in Denver.

PSA-a-thon Series

Denver Water – PSA-a-thon Series

We’re back again with more great Public Service Announcements (PSAs) relating to water for the PSA-a-thon Series. The first two PSAs featured (on rainwater harvesting and the Tap Project) were great. But the third batch in the series is pretty fun, as well. Today’s PSAs were created by Sukle Advertising + Design for a Denver, Colorado water conservation campaign.

As an added bonus, here is another one of Sukle’s clever ways to teach people to conserve water.

Another about the shower.

And another about, ummm, drinking water.

drinking water, film, general, groundwater, india, outreach, PSA-a-thon Series, sustainability

LA Tap Project – PSA-a-thon Series

Yes, it’s true.  I am a sucker for any great Public Service Announcement (PSA) relating to water. If produced right, sometimes these PSAs have the ability to intrigue me, bring a smile to my face, educate me, and move me to action or even to tears.

Because I love PSAs about water so much, I am going to feature them on Water for the Ages in a PSA-a-thon Series. Be sure and check out the first in the series: a PSA on rainwater harvesting made for television in India.

The second in the series, today’s PSA, is a little out-of-date but neat nonetheless. It was created for the Tap Project, an outreach effort each year from March 16 to March 22, to raise money for UNICEF’s water programs. Enjoy.