Tap Project 2009 – PSA-a-thon Series

Folks, it’s that time again. Time for another Public Service Announcement for the PSA-a-thon Series. Our fourth PSA in the series couldn’t be more timely. This PSA recognizes the upcoming TAP Project by UNICEF during World Water Week from March 22 to March 29, 2009. This project aims to raise money during the week in […]

Greenwashing and Water Advertisements

Have you ever seen an advertisement for a product claiming to be sustainable?  Has an advertisement like the one below (by Nestle) ever convinced you that a product is good for the environment? Above Photo: EnviroMedia Greenwashing Index As I heard today on Think Out Loud, an advertising organization called EnviroMedia Social Marketing and the […]

Quarter of Crude, Please

A friend asked me the other day, “did you know that it takes about quarter of a bottle of oil to produce one bottle of water?” I didn’t, and he was right. His simple statement, and I found myself pondering this fact. To be honest, just thinking about the concept of a quarter of a bottle of […]

Bottlemania: How Water Went on Sale and Why We Bought It

A new book, Bottlemania by Elizabeth Royt, will focus on the complications of bottled water in today’s society. It will be available on May 13, 2008. The book will address questions such as: “Who owns our water? What happens when a bottled-water company stakes a claim on your town’s source? Should we have to pay for water? Is the stuff coming from the tap […]

Bottled Water: Guilty as Charged

Yes, I am guilty as charged. I had a thing for bottled water. Disgusted by the thought of chlorine and offended by the intrusion of fluoride, bottled water always seemed the better alternative. Fresher, convenient, crisp, and cool… or was it all in my head? Increasingly individuals, especially people in the United States, are drinking […]

National Geographic and DOW Chemical Company Water Map: a diametric statement?

An interactive map on the National Geographic Website highlights countries around the world and describes water issues each face. But this map is actually an “advertising supplement” funded by DOW Chemical Company, and it also highlights an environmental race they are doing. Because DOW Chemical is a major contributor of pollution throughout the world, you […]